Facebook post equals engagement.
Such a simple formula, and it has worked for countless businesses in the past. But is it still true today? Is it still that easy?
The truth is that it has become harder now than it has ever been to see organic engagement on Facebook posts. Fans aren’t as easy to engage.
Perhaps it’s because people are now more aware of how effective it has been, so there’s more competition. More companies are fighting for consumers’ attention.
Now you need to be extra creative with your posts to get your business noticed.
Posts that your fans will appreciate and, most of all, engage with are what you’re looking for!
Worry not because we’ve come up with the perfect solution for you.
Here are 45 Facebook post ideas that are sure to generate high engagement:
You can think of these Facebook post ideas as tips.
These tips for Facebook post ideas will prompt your Facebook fans to fall over each other to like, share, and comment on your posts.
1. Start with a Story
Telling a story is one of the best Facebook post ideas because it resonates with fans. They can relate to it, especially if they’ve gone through something similar.
You can tell stories not just about your business but about your life as well. People will first relate and then react, and that’s what you’re looking for.
2. Build Your Brand
Building your brand is your goal, so you might as well show what it is all about.
Do this by making sure that the brand’s logo and colors are prominent in your posts.
Your logo should be unique and should stand out from the rest. Then your color should be present and prominent in most, if not all, your posts.
3. Post What Is Trending
Posts about trending topics are actually rewarded by the news feed algorithm.
You can find topics that your fans are likely interested in or talk about.
By posting content around it, you have an opportunity to interact with your fans by asking questions, responding to comments, etc.
4. Time Your Posts
Timing is important. This is also true for your posts.
Most will tell you that the best times to post are 12 PM, 3 PM, and 7 PM.
These are generic times based on a collective average.
If you want to be accurate and find out when your specific fans are online, then you can use tools like Facebook Insights, which tracks user interaction.
Facebook Insights helps you decide on the best time of the day to post, the best day of the week for you to to post, and what kind of content is the most popular.
5. Choose Non-peak Hours
Peak hours are not exactly the best times to post.
With so many businesses competing for a spot on the Facebook news feed during peak hours, it can be hard to get engagement if you’re posting at the same time.